Fundamentals of Successful Marketing Workshop

Workshop Objectives: To provide participants with the basics of successful marketing and help them increase their knowledge and skills so that they can help their business to generate more revenue and profit.

Workshop Description: This 2-day Marketing workshop is designed to provide insight into the key elements involved in marketing a product or service successfully. It includes individual exercises and group sessions, and participants will learn how to create a Marketing Plan for their business. Participants will be given a 90-day challenge and will be asked to submit a report on their progress at the end of the 90 days.

Expected Learning Outcomes: Upon completion of this workshop, participants will be able to:
1. Understand the nature, role, and importance of marketing in a business
2. Evaluate the marketing mix used by their company for its products/services
3. Develop a marketing strategy and launch a marketing campaign
4. Prepare a Marketing Plan.

Topics Include:
The nature and role of marketing
The 7 P’s in the Marketing Mix
How to create and improve Brand Loyalty
Market Research, Segmentation, Target market, and Product Positioning
Setting SMART Marketing Objectives
How to develop an effective Marketing Strategy
Principles of Internet Marketing
How to prepare a Marketing Plan
How to develop and launch a successful Marketing Campaign

Facilitator: Dr. Nella Ann Roberts, CEO: High-Impact Consulting Group

Participants who would like to get feedback on one of their company’s ads during the workshop are asked to email the video, audio, or print ad to CSS@HighImpactConsultingGroup.com before the workshop.

For more information, email CSS@HighImpactConsultingGroup.com, or call (246) 254-6889 or (786) 233-3167.

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